Here is a way of distorting letters with easy using the Envelope Distort tool. It's not 100% accurate but it can do a lot of nice tricks.

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Sagi Haviv: Logo Design From Concept to Presentation: https://bit.ly/SagiHavivDK
Contemporary Brand Identity: Using Verbal and Visual Branding: https://bit.ly/MJDomestika
Basic Branding Fundamentals: https://bit.ly/3CxPEy7
Logo Design: Graphic Simplification and Minimalism: https://bit.ly/3ku5ByX
Logotype Design for Brand Identity: https://bit.ly/2XGPgPb

Adobe Illustrator for Beginners: https://bit.ly/3u1UpwF
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Instagram:
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Behance:
https://www.behance.net/pantervision
Email:
[email protected]
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0:00 Intro
0:09 Subscribe
0:15 Select fill
0:31 Example 01 - Create shape
1:18 Example 01 - Prepare text
1:43 Example 01 - Layer adjustments
2:00 Example 01 - Apply distort effect
2:26 Example 02 - Create circle
2:32 Example 02 - Cut the circle
3:53 Example 02 - Prepare text
4:33 Example 02 - Layer adjustments
4:39 Example 02 - Apply distort effect
5:00 Example 02 - Error fix attempt
6:15 Outro